This is a typewriter ad from 1977. In my opinion it’s not the best ad ever, but it’s job is to stay top-of-mind during the Christmas holiday so when people go shop for gifts, they associate Smith-Corona Typewriters with quality.
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This is a great ad that uses the concept of “anchoring” to sell.
Back in the day the Concorde plane was considered an extreme luxury, and a technological marvel. So …