Ski resort turns a negative review into an ad

ski resort turns negative review into positive ad
One Star Review Epic photo

One Star Review

They've quoted the negative review (without any changes or edits)

Epic photo

this image is a hardcore skier's dream

This is a funny (but subtle) way to turn a negative review into a powerful ad.
Instead of fighting the review or trying to argue with the reviewer, the ski resort doubled down on the point the person complained about.
Many dedicated skiers complain about:
  1. Over-crowded resorts that are packed with noobs who can’t ski and just get in the way;
  2. Easy, boring runs
This ad combines takes these two ideas, flips them, and shows why the resort is built for *real* skiers.
What’s great about it:
  • It’s really short.
  • The layout is perfect – you can read the text easily and also take in the great photo. They complement each other instead of distracting the reader.
  • It’s like a beacon for the resort’s biggest fans (hardcore skiers).

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