Sphere of Influence

The “Sphere of Influence” is the cloud of exposure you get from posting on multiple platforms:

→ People directly subscribed.
→ Mentions & conversations.
→ Exposure through feeds.

It used to be simple to see where a follower came from:
They Googled “copywriting” → Found a post → Subscribed to email → Bought product.

Now with so many social platforms/feeds, a customer journey can be long and winding.

So putting out a large “Sphere of Influence” helps!

Q2 is near

Whatever your 2024 goal is, you have 9 more months to complete it

❌ Q1: January, February, March​
✅ Q2: April, May, June
✅ Q3: July, August, September
✅ Q4:

Total Addressable Market

When looking at market size it’s helpful to look at the realistic amount you can capture.

TAM: Total demand for a specific product/service in a market.

SAM: Portion of TAM