The “Sphere of Influence” is the cloud of exposure you get from posting on multiple platforms:
→ People directly subscribed.
→ Mentions & conversations.
→ Exposure through feeds.
It used to be simple to see where a follower came from:
They Googled “copywriting” → Found a post → Subscribed to email → Bought product.
Now with so many social platforms/feeds, a customer journey can be long and winding.
So putting out a large “Sphere of Influence” helps!