They are essentially offering a free trial until they fully launch but was a bit more clever with the wording. They were able to build value by displaying each tier with the (future) price scratched out.
Signing up for a beta version of anything gives the users a feeling of exclusivity. I personally get the feeling that i’m on the ground floor of something new. So it was a good choice to use “beta”‘ in the copy.
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This is a cool graphic by @KateBour with 12 different pricing psychology tips.…
A simple comparison chart can make-or-break someone’s decision to buy. Here’s a great one from Ramon Vanmeer’s company Genius Litter (which was recently on Shark Tank). …
Seth Godin’s been way ahead of the online cohort game, starting AltMBA years ago. It’s interesting how they show their pricing:
…they don’t!
It’s hidden in a random FAQ page.…
Mike was selling air purifiers for $1,000. He couldn’t sell many at that price, so he upped it to $2,000 and then he couldn’t keep them in stock.
What changed?…
Wow…this graphic shows a surprising conclusion:
When Nike sells a $100 shoe, they make only $5 in profit.
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Wow, the data presented in this graphic is truly eye-opening …
