beta pricing chart

They are essentially offering a free trial until they fully launch but was a bit more clever with the wording. They were able to build value by displaying each tier with the (future) price scratched out.

Signing up for a beta version of anything gives the users a feeling of exclusivity. I personally get the feeling that i’m on the ground floor of something new. So it was a good choice to use “beta”‘ in the copy.


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Shoe profits bar chart

Wow…this graphic shows a surprising conclusion:

When Nike sells a $100 shoe, they make only $5 in profit.

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Wow, the data presented in this graphic is truly eye-opening …