They are essentially offering a free trial until they fully launch but was a bit more clever with the wording. They were able to build value by displaying each tier with the (future) price scratched out.
Signing up for a beta version of anything gives the users a feeling of exclusivity. I personally get the feeling that i’m on the ground floor of something new. So it was a good choice to use “beta”‘ in the copy.
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This is an awesome way to demonstrate what a CRO testing company does, and it even shows the results of their changes.…
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This is an interesting pricing structure that has different prices based on if you need to record remotely or have people setup on-site.…
This is a great graphic by ConversionWise comparing their CRO service to media buying and ads.…
This is a nicely-done, and very easy to understand comparison page for all of Eight Sleeps line of products.…
