This Email newsletter home page displays a long list of of popular journalist who subscribe along with a blurb.

These are powerful triggers to convince a hesitant visitor to sign …

This is a simple and effective way to show that the target market for Trends (founders) love the product.…

I ate lunch in this restaurant today and their “drawing testimonials” hit me with a marketing insight.

How can you make it FUN for clients to give you testimonials?

This …

Many sites proudly display “As Seen On” and “Recommended By” logo sections on their homepage.

Evernote takes it to the next level by adding in rotating testimonials.

Each logo lights …

Zoom is crushing it with testimonials and case studies.

At the top, you have a nifty filter to find testimonials from companies in your industry.

Next, each testimonial has a……

Ezoics testimonials are extra juicy because they each start with a results-oriented headline.

The specific numbers and time frames make these even more compelling.…

Freshbooks has plenty of testimonials they could showcase.

But instead of cluttering their page with tons of mediocre user testimonials, they go for the jugular.

They highlight just ONE testimonial—a …

Two objections people have when considering travel insurance are:

#1.) Nothing bad is going to happen to me.

#2.) Even if something does, it’ll be a pain in the nuts …

These testimonials are for an online dance course called The Dance Dojo.

They use a simple, easy-to-read two-column format, and try to highlight how their course is DIFFERENT.

If there …

Ash creatively calls her testimonial section “Gossip About Me”, which perfectly matches her blog’s personality.

These would be even more compelling if some of the tweets weren’t cut off by …

Companies tied to banking and money transfers have to work extra hard to build trust (especially new companies).

That’s why Transferwise uses this powerful double whammy combo of testimonials.

First, …

Normally, attaching photos to testimonials adds a layer of transparency and credibility.

In Ben’s case, it’s not really necessary.

All of his testimonials are from well-known industry experts that his …

The Hustle uses simple carousel-style testimonials that their readers tweet in. This approach is cool because they’re able to easily gather testimonials tied to current events. It makes everything feel …

This is a really visually appealing testimonial example on the Aweber homepage. …