Referral program shows great social proof
This brand shows photos of customers + how much money they have saved using Raise. Real faces and earnings speak louder than text.…
Category: Testimonial Examples
This is a collection of different styles of testimonials from around the web. Testimonials are EXTREMELY important nowadays (think about how much we all rely on Amazon ratings for purchases). These are some successful testimonial styles:
Social proof could be improved for this agency
I like the use of charts and the story they tell but they lack a source for each case study.
It makes sense that companies would want this data private …
Great headline and limited options for marketplace user
The headline perfectly explains the mission of the website: “Turn gift cards into discounts”
Above the fold the user has two options: Buy or sell. Limited options are always best.…
Social proof + testimonials double team for finance app
Social proof is shown in the form of these nicely presented stats: 500K users/investors, 20k+ 5 star reviews in app stores, and blurbs from popular finance blogs. …
Great about page that screams authenticity
This sneaker brand highlights the entire team wearing their favorite sneakers. This is a great way to let there potential customers know they are authentically part of the sneaker community.…
Email newsletter homepage displays social proof with blurbs from popular journalists
This Email newsletter home page displays a long list of of popular journalist who subscribe along with a blurb.
These are powerful triggers to convince a hesitant visitor to sign …
Basecamps before and after testimonial page
This testimonial page is incredible. It focuses on a before and after view of how companies manage projects with Basecamp. A very strong way to show that users that switched …
1963 Wate On Ad
In 1963 the being skinny was out. This 1963 print ad uses a actress Eva Six to sell their weight gaining tablet.…
Clean 3-Column Testimonial “Wall of Love” by Trends
This is a simple and effective way to show that the target market for Trends (founders) love the product.…
Add social proof by linking to famous names or brands
An easy way to show social proof for a product is to link the product to a more famous name (if true) like this:
[Your Product]
+
Used by, Mentioned …
Restaurant Testimonial Drawings
I ate lunch in this restaurant today and their “drawing testimonials” hit me with a marketing insight.
How can you make it FUN for clients to give you testimonials?
This …
Evernote Testimonials (Logo Carousel)
Many sites proudly display “As Seen On” and “Recommended By” logo sections on their homepage.
Evernote takes it to the next level by adding in rotating testimonials.
Each logo lights …
Zoom Case Study Testimonials
Zoom is crushing it with testimonials and case studies.
At the top, you have a nifty filter to find testimonials from companies in your industry.
Next, each testimonial has a……
Ezoic Results-Oriented Testimonials
Ezoics testimonials are extra juicy because they each start with a results-oriented headline.
The specific numbers and time frames make these even more compelling.…
Freshbooks Testimonial Strategy (Less is More)
Freshbooks has plenty of testimonials they could showcase.
But instead of cluttering their page with tons of mediocre user testimonials, they go for the jugular.
They highlight just ONE testimonial—a …
World Nomads Testimonial Stories
Two objections people have when considering travel insurance are:
#1.) Nothing bad is going to happen to me.
#2.) Even if something does, it’ll be a pain in the nuts …
The Dance Dojo Testimonials
These testimonials are for an online dance course called The Dance Dojo.
They use a simple, easy-to-read two-column format, and try to highlight how their course is DIFFERENT.
If there …
Ash Ambirge Gossip Testimonials
Ash creatively calls her testimonial section “Gossip About Me”, which perfectly matches her blog’s personality.
These would be even more compelling if some of the tweets weren’t cut off by …
Transferwise Testimonial Combo (Video + Recent)
Companies tied to banking and money transfers have to work extra hard to build trust (especially new companies).
That’s why Transferwise uses this powerful double whammy combo of testimonials.
First, …
