People are influenced by the behaviors of other people like them. That’s why peer reviews–especially from people who resemble your customer profile–are so powerful.…

Press reviews are persuasive because they come from sources who are professionally qualified to speak on the topic.…

The great thing about video testimonials is that they really stand out and make a big impression. There’s just something about seeing a talking head and hearing an actual voice …

Case studies can also serve as customer testimonials when you take small sections of them.

For instance, you could take a full-blown case study and break it down into brief, …

Pull screenshots from a Facebook post or a Twitter update, and you have instant proof that your customers love your products.

 …

Quote testimonials are the most popular form of testimonials. They’ve been used for at least a century, and are extremely versatile.

As the name suggests, these are testimonials simply pull …

FreeAgent’s buzz page includes a video testimonial and several other brief text testimonials.…

The Business Catalyst homepage shows several testimonials, listed as “partner stories”, with photos. Each one includes a link to a more detailed case study.…

The Pricing/Join page of ElegantThemes includes an area after the pricing options with an option to view more testimonials.…

99designs takes a bit of an unconventional approach to its testimonial page. Using a star-rating system not usually seen in the B2B sector (read: Yelp and TripAdvisor), the page is …

The folks at FreeAgent did a great job formatting its testimonial page with emphasized text quotations along with pictures, names, and companies to add credibility. But what we really love …

The testimonial videos aren’t production quality, but they get the message across and cover useful and relevant information — which goes to show you don’t need to invest thousands in …

There are times when you’re leaving an online review and, for whatever reason, just don’t want to include photos with it — like when it’s for something kind of personal, …

A lot of times your customers will say great things about you via text messages, Facebook, or other social platforms.

You can simply take screenshots of these compliments and post …

If you’re in a competitive market with a lot of similar products, it could be very helpful to show people why YOUR product is superior to the competition.

For example, …

Has a customer sent you a picture of them using your product? Include that picture! Real pictures of people using the product is great validation.

The “Real Testimonial Picture” is …

People love 5-star ratings, and it’s a common rating system in society now. So if for example you’re selling a product on Amazon, make sure to feature your 5-Star Ratings!…

While you’re bragging about your service, take the opportunity to point people to the service/product that you’re talking about.…

This is where a business (but not a specific person) is the featured testimonial. Often people have what they call “Resume Clients”, which means those are the impressive clients …

Video testimonials are great, but people don’t always watch them the full way through. For this reason it’s helpful to give a quick snippet of what’s inside.

We do this …