The 4 C’s Formula to Keep Your Copy Clear

Clear.
Concise.
Compelling.
Credible.

Here’s one of my favorite formulas because it reminds me to stay focused on the goals of the copy and the benefits to the reader. Keep the writing clear, keep it concise, find a compelling angle to write from, and write with credibility that what you’re promising can be trusted to happen.

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Base Content Priority Chart

This is a chart that shows how “Base Content” should be the main thing you create, then focus on “Base Promotion”,  then focus on Social Media. The reasoning is you CONTROL AND OWN Base Content and Base Promotional layers, whereas Social Media can go away and you never truly own it.
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The 22 Rules of Storytelling by Pixar

These are some rules of storytelling by the famous movie production company Pixar: #1: You admire a character for trying more than for their successes. #2: You gotta keep in mind what’s interesting to you as an audience, not what’s fun to do as a writer. They can be v. different. #3: Trying for theme...Read More
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