Clear.
Concise.
Compelling.
Credible.
Here’s one of my favorite formulas because it reminds me to stay focused on the goals of the copy and the benefits to the reader. Keep the writing clear, keep it concise, find a compelling angle to write from, and write with credibility that what you’re promising can be trusted to happen.
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The standard AIDA Formula is still one of the most useful things in copywriting a person can learn, look at this result:
It’s probably the lowest effort to learn, yet …
Use the A.I.D.A. Formula to slide people down “The Slippery Slope” of content:…
One of my favorite marketing concepts is “The Slippery Slope” where you capture people’s attention, give them great content, then get them to take an action:
The absolute best way …
Checkout this “Visual Style Guide” used by the animation team at King of the Hill.
Here’s a few more slides of the style guide:
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Sometimes your target audience to sell to ISN’T WHO YOU THINK. This video shows you a quick way to think more broadly about your target audience. …
