Remember how “The Will Smith Slap” was what EVERYONE IN THE PLANET was talking about for a while?
Whatever happened to that?
Then everyone was talking about the Johnny Depp divorce thing.
Then everyone was talking about Iran….
Some topics capture the public imagination, and the whole world gets obsessed for a short period of time….then moves on.
This is known as “The Current Thing.”
Here’s some cool visualizations of “The Current Thing” from 2022:
Or here’s some more “Current Thing” for 2021:
This cycle seems to play out across every industry, every country, and every group…it’s cool to see it in visual form like above!