The “Don’t Hire Us” Page

Instead of using a “Hire Me” page like the rest of the world, this web design company has a “DON’T Hire” page.

It looks weird on the menu and is too tempting not to click.

It’s also a great way to exclude potential clients who aren’t a good fit (i.e. people looking for low prices).

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Exploding Topics About Page

Great simple about page that has shows exactly what the product does, social proof about who builds and who uses it, and a strong CTA for email capture at the …