The Shoe Pocket

The product might look a little funky but the ad is great.

It showcases the “shoe pocket” in action, both as a close-up and on a shoe.

The close-up image shows what sorts of objects you can store in it.

The shoe image shows what it looks like when you wear it.

If you get past the images, the actual copy is really strong too. It highlights how the pocket works, why you’d want to use it, and what it feels like.

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1967 version of “eCommerce”

This Johnson Smith Novelty Items magazine ad was how the 1960’s version of “eCommerce” companies worked. They would make compact ads like this with their catalog of popular (or curiosity-inducing)