🎤 The SWIPES Email (Friday, September 18th, 2026)

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Swipe:

Here's a cool little guide to a home page vs product page.

Here's the thing though: There's no 100% right or wrong way to do these things!

I've seen pages that violate almost every rule do good....and pages that follow every rule do bad.

A lot of it is about the product and how it's marketing on other channels than just the sales page.

For example this was one of my most successful landing pages EVER, and it followed zero rules:

Wisdom:

“Us vs Them” is a great way to showcase your product versus competitors.

For example this OliPop ad showcases how their soda has a lot more fiber than the alternative:

Or this Base power ad shows how it normally costs around $13,000 to install a gas-guzzling-noisy generator....versus just $695 for an automatic and silent generator:

I bet this is something you can showcase for your product!

Show how the alternative is a long list of expensive or time consuming methods put together, then your solution is simple and elegant and easy:

Interesting:

This chart shows social media use in the last few years has exploded for every age group.

It HAS actually tapered off since 2025 for most groups except 17 - 25 years old. Interesting 🧐

Picture:

My little guy is growing so big!

10 months ago this was him:

Now he's a big chunkasaurus!

He loves being outside and playing with trees:

We put him in a box 📦

He loves playing (banging) on the piano!

Hanging out in the yard:

Essay:

I saw this cool visualization showing how to accomplish a goal:

It states:

If you have a GOAL + NO DEADLINE = You just have a FANTASY.

If you have a GOAL + DEADLINE = You have an OBJECTIVE.

If you have a GOAL + DEADLINE + PLAN = You now have a STRATEGY. This is moving towards success.

If you have a GOAL + DEADLINE + PLAN + ACTION = You are super close to SUCCESS in hitting your goal!

Splurge:

I LOVED this simple layout for showcasing the protein ROI (return on investment) for different foods:

This same post also had a bunch for carbs and others:

Sometimes I see easy visuals like this and instantly learn something new.

Hope you have a great weekend!
Sincerely,
Neville Medhora