Try using a single call to action for emails

Be careful of sending emails with multiple CTAs.

  • They dilute your conversions.
  • Once a reader clicks one link, they’re unlikely to come back to the email to click the other link too.
  • They end up sounding confusing. “Read this”, “Click that”, “Buy this”…what’s the point??

Quick Fix:
Stick to one CTA per email.

Result:
Stronger emails and better conversions.

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