Try using a single call to action for emails
Be careful of sending emails with multiple CTAs.
- They dilute your conversions.
- Once a reader clicks one link, they’re unlikely to come back to the email to click the other link too.
- They end up sounding confusing. “Read this”, “Click that”, “Buy this”…what’s the point??
Stick to one CTA per email.
Stronger emails and better conversions.