Try using a single call to action for emails

Be careful of sending emails with multiple CTAs.

  • They dilute your conversions.
  • Once a reader clicks one link, they’re unlikely to come back to the email to click the other link too.
  • They end up sounding confusing. “Read this”, “Click that”, “Buy this”…what’s the point??

Quick Fix:
Stick to one CTA per email.

Result:
Stronger emails and better conversions.

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Apple Revenue Sources Chart

This simple chart conveys Apple’s multiple sources of revenue over time, all in an extremely easy color coded chart.

This image takes pages of financial data and makes it simple …