Try using a single call to action for emails

Be careful of sending emails with multiple CTAs.

  • They dilute your conversions.
  • Once a reader clicks one link, they’re unlikely to come back to the email to click the other link too.
  • They end up sounding confusing. “Read this”, “Click that”, “Buy this”…what’s the point??

Quick Fix:
Stick to one CTA per email.

Result:
Stronger emails and better conversions.

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The Learning Pyramid

Learning can take many forms, and some are better than others:

• Lecture: 5% (Average Retention Rate)
• Reading: 10%
• Audio/Visual: 20%
• Demonstration: 30%
• Group Discussion: 50%…

pluto

How couples meet graphic

WOW. Look how rapidly online dating became the primary way couples meet.

I meet people who don’t like using dating apps, but by the math of it, it’s almost FOOLISH …