Try using a single call to action for emails

Be careful of sending emails with multiple CTAs.

• They dilute your conversions.
• Once a reader clicks one link, they’re unlikely to come back to the email to click the other link too.
• They end up sounding confusing. “Read this”, “Click that”, “Buy this”…what’s the point??

Quick Fix:
Stick to one CTA per email.

Result:
Stronger emails and better conversions.