“Users are pleased by design, but drawn to the content”
Users are pleased by design, but drawn to the content.
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1939 Ad for Phosferine Tonic Wine
An emotional letter from a customer was published ran an ad in this 1939 print ad. Showing how a little wine can help you deal with depression.…
Dust Buster Weight Comparison Image
This handheld vacuum is trying to show that it’s lighter than a typical dust buster, so they cleverly put it on a scale to “show” that it’s lighter!…
Silly Putty Vintage Print Ad
These vintage print ads used amazing hand-drawn images to illustrate the different ways kids could enjoy this toy.
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Basecamp Features and Benefits Image
This image by Basecamp used callouts to show how to use their application while highlighting the features and benefits. It is simple, clear, and written in a casual tone.…
Keychain alarm comparison chart
This is a great way to demonstrate the features and differences between products, all in one simple table.…