Wake up to Tang

I like this ad because it gives people a new way to use Tang: Drink it as a breakfast drink!

By today’s standard it doesn’t seem super wise to drink ~30 grams of sugar in the morning when you can just as easily have water, but the marketing idea of getting people to use more of the product with a novel use is great.

Hot Dr Pepper Drink ☕️

In 1969 Dr. Pepper ran an advertising campaign to show people you could also drink Dr. Pepper as a hot beverage.

This is reminiscent of when Campbell’s Soup dried to …

1969 McDonald’s BigMac launched ad

In 1969 this was how the famous McDonald’s BigMac was launched. I love the simplicity of this ad, and how it relies on a strong headline and simple picture to …