How stuff used to be sold: Weird Tales Magazine 1927

Back in the day this is how things used to be sold. Advertising in the back of speciality magazines was a huge business.

This was how copywriting started. Since it costs a lot of money to buy one of these ads, you wanted to make sure it was ultra-optimized to convert well.

So copywriters would constantly test ads to make sure they get the highest return.

This ad is from Weird Tales Magazine from 1927.

Hot Dr Pepper Drink ☕️

In 1969 Dr. Pepper ran an advertising campaign to show people you could also drink Dr. Pepper as a hot beverage.

This is reminiscent of when Campbell’s Soup dried to …

1969 McDonald’s BigMac launched ad

In 1969 this was how the famous McDonald’s BigMac was launched. I love the simplicity of this ad, and how it relies on a strong headline and simple picture to …