Back in the day this is how things used to be sold. Advertising in the back of speciality magazines was a huge business.
This was how copywriting started. Since it costs a lot of money to buy one of these ads, you wanted to make sure it was ultra-optimized to convert well.
So copywriters would constantly test ads to make sure they get the highest return.
This ad is from Weird Tales Magazine from 1927.
I saw another “Our Designer Quit” ad out in the wild!
This variation is “Our Designer Is On Vacation” but it’s still the same hilarious concept.
This style makes people …
We’ll likely see more and more pods do more call-in questions.
When you go through a car wash with different pricing options, does it ACTUALLY make a difference?
I’ll usually select “The Works” but I’m not sure it does anything different …
Saw a good example of local business marketing while driving in Houston:
It’s a simple A-Frame this window cleaner puts out in front of a house while cleaning.
If you’re …
This letter made Gary Halbert a millionaire in 1971. A simple one-pager printed out, sealed in an envelope, and sent to every person in the phone book with the same …
