This is an interesting little article about writing good headlines from a newspaper article. It has a couple of interesting anecdotes that are very helpful. This is from the New Mexico Business Journal 2004.
This is a lovely example of taking a boring chart and making it more understandable to the general public.…
Here are some basic copywriting principles from David Abbott…
This is a chart that shows how “Base Content” should be the main thing you create, then focus on “Base Promotion”, then focus on Social Media.
The reasoning is you …
This is what a “Story Circle” looks like when writing a script. This is a great way to run a character through a proper story arc.…
This is an email template used by Amazon that includes it’s sizing guidelines and some written guidelines (which are an excerpt from a book by copywriter John Caples).…
