This is an interesting little article about writing good headlines from a newspaper article. It has a couple of interesting anecdotes that are very helpful. This is from the New Mexico Business Journal 2004.
This is a great “callout” ad for an old Zenith stereo from 1967. Instead of making “Giant Scary Blocks of Text” explaining the features, this ad uses a line pointing …
This is a Facebook Ad that goes STRAIGHT to the point! 🍆…
Even dogs can write great copy!
It has a clear CTA (Call To Action) and explains why to follow that action.…
The genius of this simple image is it shows the scientific name of a chemical plus a scary thing it’s also used for.
• Methanol → Jet Fuel
• Methane …
