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Writing Effective Ad Headlines – The Zeigarnik Effect

  • Copywriting
  • Headlines
writing effective headlines

This is an interesting little article about writing good headlines from a newspaper article. It has a couple of interesting anecdotes that are very helpful. This is from the New Mexico Business Journal 2004.

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Funny Lion King Pizza Restaurant Sign

Simple banner ad with strong offer CTA

  • Ads
  • Headlines

This banner ad gets straight to the point with a strong offer. It also displays a series of templates they offer that can handle any campaign.…

May 17
1

AirSign Vacuum Ad

  • Ads
  • Headlines
  • Images

This is a weirdly eye-catching ad image from AirSign. It is highly reminiscent of this 1978 Susan Wood photo.

Definitely looks like this was a partial inspiration for this …

Apr 27
1

John Carlton’s headline paints a picture in the readers head

  • Copywriting
  • Direct Mail
  • Headlines

This is one of John Carlton’s Best Ads. I love this headline because it paints a memorable picture in my head. It also unconsciously conveys that if a man with …

Apr 27
12

Awesome homepage headline and matching visuals for audio/video editor

  • Explainer Videos
  • Headlines

The opening headline insinuates if you know how to use a google doc, you can easily edit video and audio with our software. The corresponding video shows the tool in …

Apr 15
0

Account upgrade email transforms into sponsorship offer

  • All
  • Copywriting
  • Emails

This email designed to upgrade customer to a paid tier. They copywriter was clever and made a win win situation even if the client didn’t upgrade.

They obviously need more …

Apr 13
6
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