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Writing Effective Ad Headlines – The Zeigarnik Effect

  • Copywriting
  • Headlines
writing effective headlines

This is an interesting little article about writing good headlines from a newspaper article. It has a couple of interesting anecdotes that are very helpful. This is from the New Mexico Business Journal 2004.

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Phosferine toinc wine ad

1939 Ad for Phosferine Tonic Wine

  • Ads
  • Copywriting
  • Print Ads

An emotional letter from a customer was published ran an ad in this 1939 print ad.  Showing how a little wine can help you deal with depression.…

Apr 6
2

“They’re not cheap” Atoms shoe ad.

  • Ads
  • Headlines
  • Pricing
  • Print Ads

Sometimes customers don’t know how much work goes into a quality product.  Atoms breaks down why they priced their shoes at $129.…

Jan 13
34

All the stuff to put on a sales page

  • Copywriting
  • Landing Pages
  • SaaS Pages
  • Sales Pages

Here’s a bunch of sections to include on a sales page.…

Jan 4
26

Updating a Google Presentations slide to be better

  • Before and After
  • Copywriting

Updating a Google Presentations slide:

BEFORE:
– Just a random list of things about an extract.
– No action step.

AFTER:
– Standardized format, can be used through rest of …

Dec 16
7

“Meet Skimpy Wiring” Ad

  • Headlines
  • Print Ads

This was a magazine ad showing the dangers of skimpy wiring and it’s potential to catch fire, by showing a shady and “skimpy bodied” character.

The image is very catching …

Dec 4
15
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