Zipcar Home Page

Zipcar’s home page is excellent.

Here’s how it’s built:

1. It leads with a very simple hero section and a direct CTA.
2. Next, it’s got a simple 1-2-3 How it Works explainer section.
3. Then, a map of the available cars in your area.
4. Then, a great little price slider that helps estimate the cost of your ride based on the distance.
5. Examples of available cars.
6. 4 benefits of Zipcars vs other transportation.
7. Lastly, another simple, clear CTA.