Zipcar’s home page is excellent.
Here’s how it’s built:
- It leads with a very simple hero section and a direct CTA.
- Next, it’s got a simple 1-2-3 How it Works explainer section.
- Then, a map of the available cars in your area.
- Then, a great little price slider that helps estimate the cost of your ride based on the distance.
- Examples of available cars.
- 4 benefits of Zipcars vs other transportation.
- Lastly, another simple, clear CTA.