This is a great “callout” ad for an old Zenith stereo from 1967. Instead of making “Giant Scary Blocks of Text” explaining the features, this ad uses a line pointing to the feature and a small blurb of text explaining the benefit.
Image + Text = Powerful!
This ad is a little confusing, it sort of “implies” you can build a 7 bedroom house for $759 to get your attention. This ad is actually for a “plan …
This 1979 ad for Jeno’s Pizza Rolls has a strong call to action to write in (a physical letter) to Jeno, and he’ll send you back a recipe booklet. What’s …
The “Sphere of Influence” is the cloud of exposure you get from posting on multiple platforms:
→ People directly subscribed.
→ Mentions & conversations.
→ Exposure through feeds.
It used …
This chart makes it visually very easy to see the prices of medical procedures in the USA, Korea, Singapore, and India.…
