This is a clever rolling advertisement from Uhaul that shows the features and benefits of renting one of their trucks with easy “image callouts.”
Hat tip to Derek B for this find!
Cool graphic explaining that motivation comes AFTER you start an activity or during it, often not before.…
This is a cool visualization of features vs benefits of a product.
Features and benefits are a great thing to show in the “Interest” and “Desire” sections of the AIDA …
In 1969 Dr. Pepper ran an advertising campaign to show people you could also drink Dr. Pepper as a hot beverage.
This is reminiscent of when Campbell’s Soup dried to …
In 1969 this was how the famous McDonald’s BigMac was launched. I love the simplicity of this ad, and how it relies on a strong headline and simple picture to …
This is a great “callout” ad for an old Zenith stereo from 1967. Instead of making “Giant Scary Blocks of Text” explaining the features, this ad uses a line pointing …
