1919 Campbell’s Vegetable Soup Print Ad

This copy heavy 1919 Campbell’s Soup ad answers the simple question. “What shall we have for dinner?” making dinner simple.

Red areas are most likely to attract attention, followed by Yellow/Orange areas, and Blue areas. Areas that have no color overlay are unlikely to attract visual attention.

The Regions Report graphically represents the likely distribution of visual attention during preattentive
processing.

Any area or object that is identified as one of the first 4 predicted fixations is highly likely to be noticed at first glance, regardless of its 1, 2, 3, or 4 order.

Diahatsu Print Ad

This ad captures attention because it’s unexpected. The last benefit people think about when considering a Diahatsu van is picking up women. It’s also is a great example of how …

Starwax Super-Targeted Ad

This ad campaign is a great example of lasering in on one tiny audience and making them feel understood.

Most people see these ads and don’t get it. But clean …

Checy Caprice Print Ad

This ad does a great job of pulling out two important features and using them as their headline, while simultaneously solving buyer pain points (being too close to crazy kids).…