1962 Gillette Razor Print Ad

In this 1962 print ad, Gillette uses social status to advertise the need for men to use their razors.

Red areas are most likely to attract attention, followed by Yellow/Orange areas, and Blue areas. Areas that have no color overlay are unlikely to attract visual attention.

The Regions Report graphically represents the likely distribution of visual attention during preattentive processing.

 

Any area or object that is identified as one of the first 4 predicted fixations is highly likely to be noticed at first glance, regardless of its 1, 2, 3, or 4 order.

1914 Wrigley’s Gum Print Ad

Love how Wrigley’s added a practical use for their gum.  Chewing their gum after every meal will help with indigestion. Chewing it before will help you build an appetite.…