1962 If You Run Out Of Gas Volkswagen Print Ad

This 1962 print ad was part helps solve a problem when you run out of gas.

Red areas are most likely to attract attention, followed by Yellow/Orange areas, and Blue areas. Areas that have no color overlay are unlikely to attract visual attention.

The Regions Report graphically represents the likely distribution of visual attention during preattentive processing.

Any area or object that is identified as one of the first 4 predicted fixations is highly likely to be noticed at first glance, regardless of its 1, 2, 3, or 4 order.

 

Hot Dr Pepper Drink ☕️

In 1969 Dr. Pepper ran an advertising campaign to show people you could also drink Dr. Pepper as a hot beverage.

This is reminiscent of when Campbell’s Soup dried to …

Wake up to Tang

I like this ad because it gives people a new way to use Tang: Drink it as a breakfast drink!

By today’s standard it doesn’t seem super wise to drink …