1966 version of a lead magnet download

Before the internet, the way a “lead magnet” worked was getting someone to send you a physical piece of mail expressing interest in a product.

The bottom part of this ad gives you a place to send a piece of mail, and in return they send you a brochure for this 1966 Dodge Camp Wagon.

The lead magnet transaction process used to take 2 to 6 weeks…now it’s instant 😬

Speedy Wash Pricing

When you go through a car wash with different pricing options, does it ACTUALLY make a difference?

I’ll usually select “The Works” but I’m not sure it does anything different …

Q2 is near

Whatever your 2024 goal is, you have 9 more months to complete it

❌ Q1: January, February, March​
✅ Q2: April, May, June
✅ Q3: July, August, September
✅ Q4:

pluto

Total Addressable Market

When looking at market size it’s helpful to look at the realistic amount you can capture.

TAM: Total demand for a specific product/service in a market.

SAM: Portion of TAM