1966 version of a lead magnet download

Before the internet, the way a “lead magnet” worked was getting someone to send you a physical piece of mail expressing interest in a product.

The bottom part of this ad gives you a place to send a piece of mail, and in return they send you a brochure for this 1966 Dodge Camp Wagon.

The lead magnet transaction process used to take 2 to 6 weeks…now it’s instant 😬