AIDA Formula low effort -> high impact
The standard AIDA Formula is still one of the most useful things in copywriting a person can learn, look at this result:
It’s probably the lowest effort to learn, yet …
Category: swipes email
U.S. Interstates visual
How did I not know this before?
Even number interstates: Side to Side
Odd number interstate roads: Up and Down
I love it when a simple graphic like this teaches …
2023 US age to net worth comparison.
While this chart isn’t visually very interesting, but the content is very juicy!
This is USA data from 2023 that shows your age and net worth, and what percentage you …
Top TV vs. Seinfeld
In 2023 you’d have to combine the top 5 highest viewed episodes of television shows, just to equal just one mid-sized episode of Seinfeld 😮
This random episode they are …
“The Slippery Slope” and “The AIDA Formula”
One of my favorite marketing concepts is “The Slippery Slope” where you capture people’s attention, give them great content, then get them to take an action:
The absolute best way …
Local business A-Frame marketing
Saw a good example of local business marketing while driving in Houston:
It’s a simple A-Frame this window cleaner puts out in front of a house while cleaning.
If you’re …
Crossed 100,000 Subscribers YouTube Plaque
Hey check it out I got one of those 100k subscriber YouTube plaques!…
Book Split Test: Rob Roseman’s WTF Divorce Journal
In our Copywriting Course Office Hours member Rob Roseman said he wanted to a release a book to his Instagram followers:
Just 4 weeks after thinking of the idea I’m …
Book Split Testing: Noah Kagan’s Million Dollar Weekend
Look at this “Split Testing” Noah Kagan did to find the right book cover: He took a picture from a book store shelf, then rendered different colors of the book …
Million Dollar Weekend.
I just did an interview with my bestest buddy Noah Kagan about reverse engineering business and his book Million Dollar Weekend.
- 0:00:27 Watch Noah go
Shark Tank: trying to sell “Genius Litter”
My buddy @RamonVanMeer sold his last company then started several companies in the pet space, and went on SHARK TANK trying to sell “Genius Litter” dressed as Albert …
No caffeine for the next two weeks.
I’m just gonna do it: I’m not gonna drink caffeine for the next two weeks.
I’ve tried tapering off and keep failing, so it’s time to rip the Band-Aid and …
How content creators could get paid for their work.
In a perfect world without inefficiencies, a content creator should get paid for their work directly from the person consuming:
• You watch my video –> You pay me a …
Which of these Facebook ads will do better?
Which of these do you think would do better? A or B?
In our community site Laurie Bell completed this A/B split test:
Which of these Facebook ads will do …
The Sphere in Las Vegas
I went to The Sphere this weekend in Las Vegas to see U2 and it was so damn cool, here’s a mini-tour (with videos): →
From far this is what …
“Dall-E 3” image generator
Open AI just released their “Dall-E 3” image generator. I’ve been playing around with it, re-doing pieces of my own marketing for fun!
Email banners:
Logos:
Web layouts:…
Getting the most out of a Guest Bedroom
This room in my house quadruples as:
• Home office
• YouTube studio
• Co-working space for 6
• Overflow guest bedroom. Check it out!
Some screenshots from the video…
Email list cleaning
Having done this many times across many email lists, I can tell you it’s healthy for the email list in the long run, but a massive hit to the ego …
It use to be…changing platforms
Platforms change, but good content and interesting people always rise to the top. For example….
It used to be MySpace
It used to be Friendster
It used to be LinkedIn…
Texas famous Buc-ee’s Gas Station
In Texas there’s this famous gas station called Buc-ee’s…and each one is absolutely gigantic, almost like a small Wal-Mart.
It’s got like 100+ gas pumps, 100+ restrooms, a gigantic carwash, …