1969 Volkswagen It’s Ugly Print Ad

This ad was published 2 weeks after the first lunar excursion modules landed on the Moon.

Red areas are most likely to attract attention, followed by Yellow/Orange areas, and Blue areas. Areas that have no color overlay are unlikely to attract visual attention.

The Regions Report graphically represents the likely distribution of visual attention during preattentive processing.

Any area or object that is identified as one of the first 4 predicted fixations is highly likely to be noticed at first glance, regardless of its 1, 2, 3, or 4 order.

 

Eve Mattress Ad Campaign

This is a small collection of mainly copy ads from Eve Mattress. They are primarily text and hardly feature photos of the features of the mattresses.

A very interesting “blanket” …

Old Typewriter Print Ads

This is a collection of old-timey typewriter print advertisements from the 1920’s:

Remington Typewriter “Bragging” Ad

Dang Remington……bragging much about your typewriters??

This ad serves as a reminder to the public that Remington essentially founded the typewriter industry (Remington then shut it’s doors in 1955).…

Typewriter Print Ad

This typewriter ad from the 1920’s brags about how great this L.C. Smith & Bros typewriter is across various jobs.

The layout uses very little of the full page making …

Vest-Pocket Adding Machine Print Ad

This old ad showcases a “cool technology of the time”….an adding machine for your vest-pocket!

The copy interestingly talks in the first person tense, so it’s the machine speaking to …