1969 Volkswagen It’s Ugly Print Ad

This ad was published 2 weeks after the first lunar excursion modules landed on the Moon.

Red areas are most likely to attract attention, followed by Yellow/Orange areas, and Blue areas. Areas that have no color overlay are unlikely to attract visual attention.

The Regions Report graphically represents the likely distribution of visual attention during preattentive processing.

Any area or object that is identified as one of the first 4 predicted fixations is highly likely to be noticed at first glance, regardless of its 1, 2, 3, or 4 order.

 

Scotch Tape Unique Benefits Print Ad

This weird scotch tape ad is a perfect (albeit overexaggerated) example of how to “re-invent” your product.

If you’re in an oversaturated market and your audience is jaded from hearing …