5 Stages of Market Sophistication

In order to write effective copy, you need to match your message to your market.

How skeptical are they?

How many times have they seen similar offers?

How many similar products have they already tried?

Write your copy with their level of market sophistication mind, and you should instantly see better results.

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Arrow Mockup Pool Ad

I learned a lot about pools from this simple Instagram Ad. The combo of showing an unfinished pool without water then highlighting (with text and arrows) the different parts of …