The 4 C’s Formula is a checklist you can use to edit any piece of copy.
Clear: Is it direct and easy to understand?
Concise: Is there anything you can remove that wouldn’t change the effectiveness of your message? How can you say it in fewer words?
Compelling: Is it actually interesting? Or is it going to put someone to sleep?
Credible: Do you back up your claims with proof?
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I loved this cool hover-over “Problem Explainer.” In a few hover-overs a company will probably recognize a problem they have. …
Use the A.I.D.A. Formula to slide people down “The Slippery Slope” of content:…
This is a cool graphic by @KateBour with 12 different pricing psychology tips.…
Copywriting in real life:
• Meh Headline: “Lost Cat”
• Great Headline: “Dude Where’s My Cat?”
Something that stands out even just a little can get way more attention.…
Which of these do you think would do better? A or B?
In our community site Laurie Bell completed this A/B split test:
Which of these Facebook ads will do …
