The 4 C’s Copywriting Formula

The 4 C’s Formula is a checklist you can use to edit any piece of copy.

Clear: Is it direct and easy to understand?

Concise: Is there anything you can remove that wouldn’t change the effectiveness of your message? How can you say it in fewer words?

Compelling: Is it actually interesting? Or is it going to put someone to sleep?

Credible: Do you back up your claims with proof?

Visit Link

Re-working copy

Re-working the copy on a page is important from time to time.

You may spot things your didn’t like, or can improve, or can give better analogies for….ultimately making the …