Have you gone noseblind?

Febreze popularized the term “noseblind” in a series of TV ads over the last 10+ years.

This image is great because it’s simple, direct, and eye-catching. Even if you don’t know what “noseblind” means, you’d understand the point of this ad right away.

According to effie.org, this image was part of a very successful repositioning campaign for Febreze in France and the UK.

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Building New Products Pyramid

This is a super simplistic framework for thinking about building a new product.

Many people come up with business ideas without enough demand, this framework ensures you’re going after an …

Crappy Plunge Ad

I saw another “Our Designer Quit” ad out in the wild!

This variation is “Our Designer Is On Vacation” but it’s still the same hilarious concept.

This style makes people …

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