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The standard AIDA Formula is still one of the most useful things in copywriting a person can learn, look at this result:
It’s probably the lowest effort to learn, yet …
Which of these Facebook ads will do better?
Which of these do you think would do better? A or B?
In our community site Laurie Bell completed this A/B split test:
Which of these Facebook ads will do …
Using bad testimonials to show the good
An awesome example of doing “Testimonial Judo” and using a bad review to show why this ski mountain is awesome.
Chat GPT:
“Testimonial Judo” is a clever strategy used to …
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