Aside from the general history of the company which most about pages consist, this brand goes a step further and uses stats to show value and establish trust.
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The stats as social proof is powerful. “200M+ customers served” is a big deal.
They establish more trust by listing all of the firms and famous investors that back the …
Eufy raised 1m on kickstarter and sent out a thank you email to there list. They mentioned a 40% off sale at the top of the email and a “order …
“Over 465,000 people are using Wealthfront to earn more and worry less.”
This one liner hit on many levels:
The copy is not the problem. Its how it is displayed.
Athletic Greens created an entire page dedicated to highlighting endorsements by professional athletes and health experts. If still not convinced, you can search a database of over 10k user submitted …
