I like this clever headline because it leaves a bit of mystery regarding what this business will do for you. Then you read the sub headline and the service becomes clear.
In 1985 the Ford Escort was one of the best selling cars in the world, so this ad listed out all the cars it outsold. This is a great use …
This 1968 ad for Rit Liquid Dye uses a great headline and image to grab your attention, then describes how the yellow dress in the picture actually used to be …
This whole ad demonstrates how to replace snaps, hooks, and buttonholes with simple Velcro fasteners. It even shows a closeup of them being sewed on.…
This McDonalds ad from 1975 uses one of Joe Sugarman’s Triggers called “Desire To Collect.”
The desire to collect is very strong in humans, and this promotion keeps you “hooked” …
This is a helpful graphic with a catchy “rhyme” that shows you how to survive a bear attack.
Apparently for different types of bears you take a totally different approach. …
