Saas pricing page in two steps

This is a pretty good pricing page:

The headline restates the overall offering & value.

Step 1: Lets the user customize their pricing based on there needs.

Step 2: Is what you get for your money

Below that is a CTA for a free trial + social proof via client list.

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Hidden pricing structure for AltMBA

Seth Godin’s been way ahead of the online cohort game, starting AltMBA years ago. It’s interesting how they show their pricing:

…they don’t!

It’s hidden in a random FAQ page.


Shoe profits bar chart

Wow…this graphic shows a surprising conclusion:

When Nike sells a $100 shoe, they make only $5 in profit.

Chat GPT:

Wow, the data presented in this graphic is truly eye-opening …