AMF Bowling Print Ad (1959)
This ad does a great job using images that get you to imagine all the benefits (e.g. family bonding and fun) you’ll experience when you go bowling.
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J.C. Penny 1981 “Fox” Ad
To compete with famous Lacoste “Alligator” J.C. Penny invented their own line of clothing with a “Fox” that kind of knocked off the look of the Lacoste Alligator!
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Rolls Royce Ad
A beautiful ad from Rolls Royce showing off the luxury life they associate with.…
Range Rover ad with a clever price call out headline
This is a simple ad that shows the product, features and the price. Simple but effective if you have a desirable product with a good reputation.…
Vintage Omega Ad displays social proof
Omega taps into the trust power of NASA with this ad. The copywriter basically says “This watch was trusted by NASA astronauts to keep time while traveling to the moon. …
Vintage Porsche ad pokes fun of the competition
This playful headline cuts to the core. They basically say “you and I both know a Porsche is your dream car, not any others – so don’t settle”…
