This was a clever use of images to show how much work goes into a picture taken on an iPhone. They could have explained this using lots of text and complicated messaging, but instead came up with this elegant solution.
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This is the way American Express announced to all their credit card holders via email they can defer any interest payment for 6 months (although in 6 months when many of them have large balances the original interest rates come back on).
This is a lovely example of taking a boring chart and making it more understandable to the general public.
Here are some basic copywriting principles from David Abbott
This is a chart that shows how “Base Content” should be the main thing you create, then focus on “Base Promotion”, then focus on Social Media. The reasoning is you CONTROL AND OWN Base Content and Base Promotional layers, whereas Social Media can go away and you never truly own it.Visit Link