Bill Bernbach on Impressions
Nobody counts the number of ads you run; they just remember the impression you make.
— William Bernbach…
Nobody counts the number of ads you run; they just remember the impression you make.
— William Bernbach…
If you can’t turn yourself into your customer, you probably shouldn’t be in the ad writing business at all.
— Leo Burnett…
Copy is a direct conversation with the consumer.
— Shirley Polykoff…
The best advertising should make you nervous about what you’re not buying.
— Mary Wells Lawrence…
You sell on emotion, but you justify a purchase with logic.
— Joseph Sugarman…
If you can’t reduce your argument to a few crisp words and phrases, there’s something wrong with your argument.
— Maurice Saatchi…
Be interesting! Even if you have something interesting to say, your delivery can make people read, or run.
— Neville Medhora…
This is a great example of an in-depth sales page for lifetime access to Endless Audience. This sales page will instantly let readers know what value they will receive when …
Make people aware of this vet clinic. The picture of the dog & cat immediately implies this is some animal-related service, there’s some pricing, then there’s contact information including the …
A one page print out you can give to an employer, colleague, or friend who’d be interested in the AltMBA they are offering.
Red areas are most likely to attract …
This is a One Pager that advertises self-storage to students. It’s super simple and to the point.
Red areas are most likely to attract attention, followed by Yellow/Orange areas, and …
One Pagers are quite a common handout in politics. If you’re schmoozing at a political party, want some support for a bill/movement/cause….you slip the person a One Pager for them …
This is an example of before and after weight loss photos.…
A great design to get across the point of spending habits.…
This is a simple example of a before and after for teeth whitening.…
This renovation before and after photo helps clients visualize how they could change their home.…
The chart shows the largest companies by market cap over 15 years.…
This fun chart illustrates the growing income gap.…
Everyone wants to share their success stories. Weight loss is one of the most common before and after photos.…
This graph shows the before and after affects of exercise…