Bill Bernbach on Impressions
Nobody counts the number of ads you run; they just remember the impression you make.
— William Bernbach…
All posts by Lesley Amos
Leo Burnett on Ad Writing
If you can’t turn yourself into your customer, you probably shouldn’t be in the ad writing business at all.
— Leo Burnett…
Shirley Polykoff on Copy
Copy is a direct conversation with the consumer.
— Shirley Polykoff…
Mary Wells Lawrence on Advertising
The best advertising should make you nervous about what you’re not buying.
— Mary Wells Lawrence…
Joseph Sugarman on Emotion and Logic
You sell on emotion, but you justify a purchase with logic.
— Joseph Sugarman…
Maurice Saatchi on Arguments
If you can’t reduce your argument to a few crisp words and phrases, there’s something wrong with your argument.
— Maurice Saatchi…
Neville Medhora on Being Interesting
Be interesting! Even if you have something interesting to say, your delivery can make people read, or run.
— Neville Medhora…
Growth Lab Endless Audience Sales Page
This is a great example of an in-depth sales page for lifetime access to Endless Audience. This sales page will instantly let readers know what value they will receive when …
Veterinarian One Pager
Make people aware of this vet clinic. The picture of the dog & cat immediately implies this is some animal-related service, there’s some pricing, then there’s contact information including the …
Seth Godin’s AltMBA One Pager
A one page print out you can give to an employer, colleague, or friend who’d be interested in the AltMBA they are offering.
Red areas are most likely to attract …
Self-Storage One Pager Flyer
This is a One Pager that advertises self-storage to students. It’s super simple and to the point.
Red areas are most likely to attract attention, followed by Yellow/Orange areas, and …
NASDA Government One Pager
One Pagers are quite a common handout in politics. If you’re schmoozing at a political party, want some support for a bill/movement/cause….you slip the person a One Pager for them …
Female Weight Loss Before and After Photo
This is an example of before and after weight loss photos.…
Spending Habits Graph
A great design to get across the point of spending habits.…
Teeth Whitening Before and After
This is a simple example of a before and after for teeth whitening.…
Kitchen Reno Before and After
This renovation before and after photo helps clients visualize how they could change their home.…
Largest Companies by Market Cap Chart
The chart shows the largest companies by market cap over 15 years.…
CEO-to-Workers Pay Ratio
This fun chart illustrates the growing income gap.…
Male Weight Loss Before and After Photos
Everyone wants to share their success stories. Weight loss is one of the most common before and after photos.…
Exercise Before and After Graph
This graph shows the before and after affects of exercise…