Leo Burnett on Ad Writing

If you can’t turn yourself into your customer, you probably shouldn’t be in the ad writing business at all.

— Leo Burnett

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WhatsApp Design Principles

A product designer at WhatsApp listed these 5 rules WhatsApp sticks to when designing a product for over a billion people.


David Ogilvy Quote About Headlines

The headline is the ‘ticket on the meat.’ Use it to flag down readers who are prospects for the kind of product you are advertising.

— David Ogilvy …