Avoid confusing “buzzwords” in your copy

Try not to use too many “Buzzwords” and confuse the message.

Buzzwords are vague and confusing.
Buzzwords don’t tell the reader anything about you or your business.
Buzzwords often hurt conversion rates. Simple and plain language is best.

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Get To The Point

Sometimes when writing an article people tell a long and winding story in order to seem clever. Sometimes it’s just better to get to the point!