Avoid confusing “buzzwords” in your copy

Try not to use too many “Buzzwords” and confuse the message.

Buzzwords are vague and confusing.
Buzzwords don’t tell the reader anything about you or your business.
Buzzwords often hurt conversion rates. Simple and plain language is best.

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Q2 is near

Whatever your 2024 goal is, you have 9 more months to complete it

❌ Q1: January, February, March​
✅ Q2: April, May, June
✅ Q3: July, August, September
✅ Q4:

Total Addressable Market

When looking at market size it’s helpful to look at the realistic amount you can capture.

TAM: Total demand for a specific product/service in a market.

SAM: Portion of TAM

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