Avoid confusing “buzzwords” in your copy

Try not to use too many “Buzzwords” and confuse the message.

Buzzwords are vague and confusing.
Buzzwords don’t tell the reader anything about you or your business.
Buzzwords often hurt conversion rates. Simple and plain language is best.

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Re-working copy

Re-working the copy on a page is important from time to time.

You may spot things your didn’t like, or can improve, or can give better analogies for….ultimately making the …