Avoid confusing “buzzwords” in your copy

Try not to use too many “Buzzwords” and confuse the message.

Buzzwords are vague and confusing.
Buzzwords don’t tell the reader anything about you or your business.
Buzzwords often hurt conversion rates. Simple and plain language is best.

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Whole 30 Rules

I like these simple images that explain the “Whole 30” protocol in simple terms. 

I’m not a huge fan of complex diets because they seem hard to remember and unsustainable,