Bad Marketing Copy Vs Good Marketing Copy

This is a great Tweet commenting on Good Copy vs Bad Copy:

Bad Marketing Copy:
– This is what I do
– This is what it does
– This is why it’s cool

Good Marketing Copy:
– This is what you’re facing
– This is how I can help you solve that
– This is what differentiates me
– This is why this product is right for you
– This is my promise

Credit: Alex Garcia, @alexgarcia_atx