Bad Marketing Copy Vs Good Marketing Copy

This is a great Tweet commenting on Good Copy vs Bad Copy:

Bad Marketing Copy:
– This is what I do
– This is what it does
– This is why it’s cool

Good Marketing Copy:
– This is what you’re facing
– This is how I can help you solve that
– This is what differentiates me
– This is why this product is right for you
– This is my promise

Credit: Alex Garcia, @alexgarcia_atx

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Re-working copy

Re-working the copy on a page is important from time to time.

You may spot things your didn’t like, or can improve, or can give better analogies for….ultimately making the …