Before & After photos

Copywriting Tip: Sometimes a simple Before & After photo will explain an entire product without much need for copy.

For example, this simple advertisement for a charging device shows a 1-outlet device replacing multiple charging bricks:

You instantly understand the product.

Since that charging device is a PHYSICAL PRODUCT you can see, it’s easy to do a before & after of it. But if you sell a service you can show the after results of using your service, like these ads:

So instead of showing the service itself you show the RESULTS of the service.

Notes about billionaires

I had a candid conversation with a friend who is very close with 5+ multi-billionaires. Here’s some notes I wrote down from the conversation:

#1.) There’s always people around.

An …