Bright Cellars’ Taste Matrix Twitter Ad

This Twitter ad is great because it shows a “taste matrix” and implies that they can help you find your wine type.

Plus, it’s sized so that you can read enough to understand the setup without giving the whole thing away.

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Interactive Twitter Ad

This Denny’s ad tells the viewer to zoom in on the syrup which reveals a hidden text.

I like that they created a sense of mystery. “what’s in the syrup?”…