Bright Cellars’ Taste Matrix Twitter Ad

This Twitter ad is great because it shows a “taste matrix” and implies that they can help you find your wine type.

Plus, it’s sized so that you can read enough to understand the setup without giving the whole thing away.

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J.C. Penny 1981 “Fox” Ad

To compete with famous Lacoste “Alligator” J.C. Penny invented their own line of clothing with a “Fox” that kind of knocked off the look of the Lacoste Alligator!

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