Brilliant vintage sneaker ad
I have no idea what the “secret code” is. It may be gibberish but I stared at this ad for a solid 5 minutes. This copywriter captured my attention for that long. There is the brilliance.
Local business A-Frame marketing
Saw a good example of local business marketing while driving in Houston:
It’s a simple A-Frame this window cleaner puts out in front of a house while cleaning.
If you’re …
Gary Halbert the Millionaire
This letter made Gary Halbert a millionaire in 1971. A simple one-pager printed out, sealed in an envelope, and sent to every person in the phone book with the same …
Michael Cera + CeraVe Advertising Campaign
I really like this Michael Cera + CeraVe advertising campaign 😂
This was developed by WPP and Ogilvy after seeing random rumors on Reddit that Michael Cera created CeraVe.
Weeks …
Car Detailing Flyer Hangar
People like this secretly kill it but rarely post how they do it (I know bc a lot of them hire me).
The play for a hangar-flyer like this:
Hire …
Flyer advertising in the wild
I love seeing local flyers like this in the wild.
$2 worth of printing
+
$2 worth of tape
=
1,000’s of eyeballs on your flyers and potentially thousands of …