Campbell’s Soup On The Rocks Ad

This is a great example of an ad that shows a different use than expected.

 

Heatmaps highlight areas of the image that are likely to receive attention within the first 3-5 seconds:

 

Regions show the probability of where a person will look in the first 3-5 seconds:

 

Visual sequence shows the most likely path that the human eye will follow when viewing the image: