Chocolate is a fighting food

This 1942 ad Nestle ad uses a “comparative energy value” chart to make a bar of chocolate look like a valuable energy source.

It’s really just a calories chart but it takes the classic image-headline-text layout and makes it look a lot more informative.

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Prospect Research Diminishing Returns

This is a great way to show Sales Development Representatives how much benefit they’re getting for time spent on research.

The image is clear, clean, and very relevant to its …

Reebok Pump Michael Chang Ad

Back in the early ’90s, the Reebok Pump was just as popular as Nike’s Air Jordans.

Reebok had some pretty good ads about how their shoes could be “inflated” to …