Chocolate is a fighting food

This 1942 ad Nestle ad uses a “comparative energy value” chart to make a bar of chocolate look like a valuable energy source.

It’s really just a calories chart but it takes the classic image-headline-text layout and makes it look a lot more informative.

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Miro “Just Show It” GIF

Instead of explaining what Miro does, this Twitter ad for Miro just shows a team building a workflow.

Sometimes it’s easier to show, don’t tell.