Online vs. In Store Shopping Preferences

Online shopping is slowly taking over, but there are still several industries where people prefer to ship in person. That said, these numbers are from 2017, and I’m sure there have been some shifts since then (especially with groceries).

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Building New Products Pyramid

This is a super simplistic framework for thinking about building a new product.

Many people come up with business ideas without enough demand, this framework ensures you’re going after an …

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Total Addressable Market

When looking at market size it’s helpful to look at the realistic amount you can capture.

TAM: Total demand for a specific product/service in a market.

SAM: Portion of TAM