Online vs. In Store Shopping Preferences

Online shopping is slowly taking over, but there are still several industries where people prefer to ship in person. That said, these numbers are from 2017, and I’m sure there have been some shifts since then (especially with groceries).

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Total Addressable Market

When looking at market size it’s helpful to look at the realistic amount you can capture.

TAM: Total demand for a specific product/service in a market.

SAM: Portion of TAM