David Abbott 5 Rules of Copywriting
Here are some basic copywriting principles from David Abbott
Funny NASA “Buzzword Generator”
In an effort fight confusion-causing BuzzWords in 1966, NASA circulated this hilarious “Buzzword Generator” to show people how ridiculous and confusing these are!
American Express 0% Deferment Announcement
This is the way American Express announced to all their credit card holders via email they can defer any interest payment for 6 months (although in 6 months when many of them have large balances the original interest rates come back on).
CoronaVirus Cat Flattening Image
This is a lovely example of taking a boring chart and making it more understandable to the general public.
Base Content Priority Chart
This is a chart that shows how “Base Content” should be the main thing you create, then focus on “Base Promotion”, then focus on Social Media. The reasoning is you CONTROL AND OWN Base Content and Base Promotional layers, whereas Social Media can go away and you never truly own it.