David Abbott 5 Rules of Copywriting

Here are some basic copywriting principles from David Abbott

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Get To The Point

Sometimes when writing an article people tell a long and winding story in order to seem clever. Sometimes it’s just better to get to the point!…

Sep 2

“How you climb a mountain is more important than reaching the top.”…

- Yvon Chouinard

Aug 9

“I have not failed. I’ve just found 10,000 ways that won’t work.”…

- Thomas Edison

Aug 8

“A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.”…

- Winston Churchill

Aug 7

“The test of all communication is: “Does it sell the product?” Just don’t do it at the cost of good morals, good manners, and good...Read More

- Earl Nightingale

Jul 30