David Abbott 5 Rules of Copywriting
Here are some basic copywriting principles from David Abbott
Whole 30 Rules
I like these simple images that explain the “Whole 30” protocol in simple terms.
I’m not a huge fan of complex diets because they seem hard to remember and unsustainable, …
Rouge grammar vigilante simplifies a sign
Someone made this sign easier to read by removing harder words than necessary. This sign should just say “We do not accept Apple Pay at this time”…
Awesome 1980 Boom Box print ad
I love the simplicity and grabbiness of this ad, and how it focuses on one major feature of this stereo: A handle.
It shows that by buying this stereo “boom …
The basic Bic Pen has been the same since 1955
“If it ain’t broke, don’t fix it.”…
My goal is to build a life I don’t need a vacation from
This quote is a good way to try to build a work life you enjoy.…