David Ogilvy Copywriting Advice Compilation
This video starts off with a great quote: “If you can’t advertise yourself, what hope have you being able to advertise anything else?” -David Ogilvy
The point of copywriting
The point of copywriting is to make all of these metrics go up. When compounded together it makes massive results.…
Social Proof Headline: “America’s Largest Selling Ale”
This 1947 print ad for Ballantine’s Beer uses a Social Proof to promote by saying in the headline: “American’s Largest Selling Ale”…
Microaquire Headline Before/After
This shows the power of adding some social proof (150,000 founders) to a headline and signup button.…
Reforge Car Analogy Image
This is an interesting analogy Reforge is making between a high performance car and high performance company using just an image and some arrows/text.…
Text-length styled PE ratio chart
This chart uses text-styling by making a bullet point list that’s kind of
Angled downwards
kind of like this
to make a
point.
This is an easy and eye-catching way …