David Ogilvy Copywriting Advice Compilation
This video starts off with a great quote: “If you can’t advertise yourself, what hope have you being able to advertise anything else?” -David Ogilvy
More Doctors Smoke Camels Print Ad
Ok….this didn’t age very well, but the underlying principles of it are solid:
- The ad gives strong social proof showing that doctors prefer the product.
- It has a “sciency-sounding” phrase
1939 Ad for Phosferine Tonic Wine
An emotional letter from a customer was published ran an ad in this 1939 print ad. Showing how a little wine can help you deal with depression.…
All the stuff to put on a sales page
Here’s a bunch of sections to include on a sales page.…
Updating a Google Presentations slide to be better
Updating a Google Presentations slide:
BEFORE:
– Just a random list of things about an extract.
– No action step.
AFTER:
– Standardized format, can be used through rest of …