David Ogilvy Key To Success In Selling Quote
The key to success is to promise the consumer a benefit – like better flavor, whiter wash, more miles per gallon, a better complexion.
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Try using a single call to action for emails
Be careful of sending emails with multiple CTAs.
- They dilute your conversions.
- Once a reader clicks one link, they’re unlikely to come back to the email to click the other
Write 3 versions of a cold email
We see people WAY overthink their cold email style + format.
One trick we have people do inside our forum is write 3 different versions in this order (long, medium, …