David Ogilvy Key To Success In Selling Quote
The key to success is to promise the consumer a benefit – like better flavor, whiter wash, more miles per gallon, a better complexion.
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Bad Marketing Copy Vs Good Marketing Copy
This is a great Tweet commenting on Good Copy vs Bad Copy:
Bad Marketing Copy:
– This is what I do
– This is what it does
– This is …
“Mental Contrasting” goal setting method
An interesting way to approach goal setting.…
