David Ogilvy Deadlines Quote

Today I see red when anybody at Ogilvy, Benson & Mather tells a client that we cannot produce an advertisement or a television commercial on the day we have promised it. In the best establishments, promises are always kept, whatever it may cost in agony and overtime.

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- David Ogilvy

Listerine Ad from 1971

This old Listerine was from when Listerine was so strong and distasteful that you had to dilute it with water just to tolerate it.

They cleverly use this negative aspect …