Today I see red when anybody at Ogilvy, Benson & Mather tells a client that we cannot produce an advertisement or a television commercial on the day we have promised it. In the best establishments, promises are always kept, whatever it may cost in agony and overtime.Visit Link
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This is a great ad that uses the concept of “anchoring” to sell.
Back in the day the Concorde plane was considered an extreme luxury, and a technological marvel. So …