David Ogilvy on Creativity

“When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.”

- David Ogilvy
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American Express 0% Deferment Announcement

This is the way American Express announced to all their credit card holders via email they can defer any interest payment for 6 months (although in 6 months when many of them have large balances the original interest rates come back on).
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Base Content Priority Chart

This is a chart that shows how “Base Content” should be the main thing you create, then focus on “Base Promotion”,  then focus on Social Media. The reasoning is you CONTROL AND OWN Base Content and Base Promotional layers, whereas Social Media can go away and you never truly own it.