David Ogilvy on Creativity

“When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.”

- David Ogilvy

The 22 Rules of Storytelling by Pixar

These are some rules of storytelling by the famous movie production company Pixar:

#1: You admire a character for trying more than for their successes.

#2: You gotta keep in …