Robert Collier Quote – Accustomed
“We have become so accustomed to hearing everyone claim that his product is the best in the world, or the cheapest, that we take all such statements with a grain of salt.”
David Abbott 5 Rules of Copywriting
Here are some basic copywriting principles from David Abbott…
Base Content Priority Chart
This is a chart that shows how “Base Content” should be the main thing you create, then focus on “Base Promotion”, then focus on Social Media.
The reasoning is you …
Story Circle
This is what a “Story Circle” looks like when writing a script. This is a great way to run a character through a proper story arc.…
Amazon Email Template Sizing And Text Guidelines
This is an email template used by Amazon that includes it’s sizing guidelines and some written guidelines (which are an excerpt from a book by copywriter John Caples).…
H&M Copy Options Email Template
This is a template sent out by H&M by mistake. You can see how they layout their ad.…
