This is a billboard spotted in Austin, TX for a lawyer that sues electric scooter companies for accidents that happen on their scooters.

The billboard says:

Go for a spin & lose some skin?

Despite what one may think about the ethics of this, it definitely is an effective billboard that gets attention. This billboard was paid for in downtown Austin by Freeman Lawfirm.

Heatmaps highlight areas of the image that are likely to receive attention within the first 3-5 seconds:

Regions show the probability of where a person will look in the first 3-5 seconds:

Visual sequence shows the most likely path that the human eye will follow when viewing the image: